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Big Screen Store Expert Take

The U9000H is Samsung's large-format value play — a 98" Crystal UHD 4K set built around the NQ4 AI Gen2 Processor with 144Hz Motion Xcelerator and Color Booster Pro. It's the most affordable way to get a true big-screen theater experience without stepping up to Neo QLED pricing.

Best for: buyers who want maximum screen size for movie nights and sports on a budget, and don't need the deeper contrast or brightness of a Neo QLED or OLED panel.

Consider instead: the M90H Mini LED if you want noticeably better contrast and local dimming at a similar size, or a smaller Neo QLED model if picture quality matters more than sheer size.

Key Features

NQ4 AI Gen2 Processor with 4K AI Upscaling
Motion Xcelerator 144Hz for smooth sports and gaming
Color Booster Pro
Supersize Picture Enhancer, tuned for large-format viewing

The Big Screen Store is the only authorized Samsung-exclusive showroom in the Baltimore/Washington market. See this TV in person at any of our 11 locations. Lowest price guaranteed. We pay your sales tax. Free white-glove delivery and setup.

9000 Series

SAMSUNG 98 Inch 4K UHD Crystal HDR Smart TV - UN98DU9000FXZA (2024)

Samsung 98" Class U9000H Crystal UHD 4K Smart TV (2026)